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Challenges brought by SC Johnson were related to packaging, advertising and Amazon listings, including the use of “simple,” “safe” and “Born in the USA.”
Native sells deodorants and other personal care products. In a challenge brought by SC Johnson & Son, BBB National Programs’ National Advertising Division (NAD) determined that certain claims made by Procter & Gamble Company for its Native brand of personal care products are supported, including: P&Gs use of “simple” in its tagline “Clean. Simple. Effective.” Monadic “safe” claims such as “safe & simple products made without harsh ingredients.” However, NAD recomm...
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